THE STATUS QUO IS BROKEN.
“The street taught us survival. The planet is asking for evolution. Most fashion is just noise. We make armor for the conscious rebel. No sweatshops. No plastic. Just the rhythm of the streets and the respect for the soil.”
READ THE FULL STORYOUR CODE.
The rules we live by. The values we wear.
LOUD.
01
Unfiltered graphics and designs that demand attention. Wear the statement. We don’t hide.
CLEAN.
02
Certified organic cotton, zero toxic waste, and 100% fair wear compliance. No guilt required.
LONG LIFE.
03
Premium quality built to survive the city and the system. Buy less. Demand better durability.
THE STATEMENT
Don’t just wear it. Say it.
BESTSELLERFRESH FROM THE UNDERGROUND.
THE ‘GIVE PEACE A CHANCE’ TEE.
- > Nostalgia for the future.
- > 100% GOTS Organic Cotton.
- > Fair Wear Certified.
- > 0% Compromise.
THE ORIGIN
Behind the print.
ROLE: SOCIAL WORKER / DESIGNER
LOC: BIEL/BIENNE, CH
FROM THE FRINGES TO THE FABRIC.
“I didn’t go to fashion school. I went to the streets.”
As a social worker, I’ve spent years working with people on the edges of society. I’ve seen the struggle, but I’ve also seen the resilience. That raw survival instinct is what The Rat represents in our logo.
READ THE FULL VISION →
